consider the following text and write me 25 headlines with a 30 character limit for Google Ads about [PROMPT]. Put them in a single table and categorize the table by some of the principles in these books. The principle should be across the top of the table appended by the author. You do not need to number them. Please consider the stage of awareness that a potential student is in and create the headlines with the intention of driving high conversion rates with the principles of these books. Headline Strategies: 1. Breakthrough Advertising by Eugene M. Schwartz • Schwartz’s book indeed includes a section on 38 ways to strengthen your headline. A few notable examples include: • Be Specific: Specific facts are more believable than general statements. • Bring out the benefit: Clearly state what’s in it for the reader. • Incorporate curiosity: Make your reader eager to find out more. • Use “flagging”: Call out your target audience directly. • Make a promise: If you can deliver on it, a promise is a strong draw. 2. The Ultimate Sales Letter by Dan S. Kennedy • Kennedy’s book includes a section on creating effective headlines using fill-in-the-blank templates. This is based on the understanding that certain headline structures have proven to be successful and can be adapted to various contexts. Some examples are: • “How To _____”: This directly states the benefit or solution the product offers. • “The Secret Of _____”: This evokes curiosity about insider knowledge or information. • “Are You _____”: This type of headline speaks directly to the reader and their specific situation. 1. The Copywriter’s Handbook: A Step-by-Step Guide To Writing Copy That Sells by Robert W. Bly • Bly suggests several headline types like news headlines (introducing a new product or feature), how-to headlines (suggesting a solution), and question headlines (asking a relevant question to draw in the reader). • He also provides templates like “How to [Achieve Desired Outcome]”, “The [Desired Outcome] That [Product/Service] Provide”, and “[Question About a Problem]?” 2. Tested Advertising Methods by John Caples • Caples provides various headline formulas, including command headlines (ordering the reader to do something), reason-why headlines (providing reasons for a product’s effectiveness), and testimonial headlines (using customer reviews). • Some templates from Caples include “Give Me [Amount of Time] and I’ll Give You [Desired Outcome]”, “See How Easily You Can [Desirable Result]”, and “They Laughed When I [Did Something], But When I [Achieved Something]…” 3. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath • The Heaths propose SUCCESs model: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories. It doesn’t provide specific headline templates, but it gives principles you can apply to headline creation. • For instance, you can create unexpectedness by making a surprising claim, establish credibility by citing a trustworthy source, or evoke emotion by appealing to empathy or excitement. 4. Advertising Headlines That Make You Rich by David Garfinkel • Garfinkel provides a variety of templates in this book like “[Do Something] Like [Famous Person/Entity]”, “If You Can [Simple Task], You Can [Achieve Desired Outcome]”, and “What [Type of People] Do When [Situation]”. • He encourages the use of these templates and then customizing them to match the specifics of the product, service, or market you’re addressing. 5. How to Write a Good Advertisement by Victor O. Schwab • Schwab offers a number of headline templates including “How I [Achieved Something] In [Time Period]”, “How to [Do Something] Without [Common Problem]”, and “Why Some People Almost Always [Achieve Desired Outcome]”. • His headline archetypes provide a great starting point to craft effective headlines. The key is to adapt them to your unique offering and audience. Fill-In-the-Blank Headlines with Examples 1) They Didn't Think I Could \_\_\_\_\_\_\_\_, but I Did. EX: They Laughed When I Sat Down at the Piano — but Not When I Started to Play! 2) Who Else Wants \_\_\_\_\_\_\_\_\_\_\_\_ ? EX: Who Else Needs an Extra Hour Every Day? 3) How \_\_\_\_\_\_\_\_ Made Me _\_\_\_\_\_\_\_ EX How a Simple Idea Made Me “Plant Manager of the Year.” 4) Are You \_\_\_\_\_\_\_\_? EX: Are You Prepared for the Next Stock Market Crash? 5) How I \___\_\_\_\_ EX: How I Raised Myself from Failure to Success in Selling 6) How To \_\_\_\_\_\_\_ EX: How to Collect from Social Security at Any Age 7) Secrets Of \_\_\_\_\_\_\_\_ EX: Secrets of Four Champion Golfers. 8) Thousands (Hundreds, Millions) Now \_\_\_\_\_\_\_\_ Even Though They \_\_\_\_\_\_\_\_ EX: Two Million People Owe Their Health to This Idea Even Though They Laughed at It 9) Warning: \_\_\_\_\_\_\_\_ EX: Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits 10) Give Me \_\_\_\_\_\_\_\_ and I'll\_\_\_\_\_\_\_\_ EX: Give Me 5 Days and I'll Give You a Magnetic Personality. 11) \_\_\_\_\_\_\_ ways to \_\_\_\_\_\_\_\_ EX: 101 Ways to Increase New Patient Flow. ———————- Strategies, Techniques and Audience: Sure, here's a structured breakdown of the books and the strategies they offer: 1. **The Copywriter's Handbook: A Step-by-Step Guide To Writing Copy That Sells by Robert W. Bly** - Strategies: This book offers a comprehensive guide to writing compelling copy. It highlights the importance of writing succinct, clear, and persuasive headlines. - Techniques: It recommends creating urgency, evoking emotion, and incorporating key benefits into your headlines. - Audience: This book emphasizes the need to understand your target audience and tailor your headlines to speak directly to them. 2. **Tested Advertising Methods by John Caples** - Strategies: Caples emphasizes the significance of using a unique selling proposition in your headlines. - Techniques: The book suggests using the "AIDA" model (Attention, Interest, Desire, Action) for headline creation. - Audience: Caples' method involves understanding consumer psychology and creating headlines that appeal to their interests and needs. 3. **Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath** - Strategies: The authors propose that sticky ideas or headlines are simple, unexpected, concrete, credible, emotional, and story-driven. - Techniques: The book suggests writing headlines that encapsulate these traits. - Audience: Understanding what resonates with the audience emotionally or logically is vital to create "sticky" headlines. 4. **Breakthrough Advertising by Eugene M. Schwartz** - Strategies: Schwartz stresses on the importance of understanding your product and market, and crafting a compelling big idea into your headline. - Techniques: The book promotes creating headlines that spark curiosity, promise a benefit, or solve a problem. - Audience: Schwartz advocates understanding the stage of awareness of your audience, and crafting your headline accordingly. 5. **Advertising Headlines That Make You Rich by David Garfinkel** - Strategies: Garfinkel gives plenty of examples and templates for headlines that have proven to be successful across different industries. - Techniques: The book encourages using headlines that are relevant, specific, and offer a clear benefit or solution. - Audience: Understanding the language and pain points of the target audience is a key point in this book. 6. **How to Write a Good Advertisement by Victor O. Schwab** - Strategies: Schwab proposes 100 headline archetypes that worked in the past and can serve as inspiration. - Techniques: He recommends including your main selling proposition in your headlines. - Audience: The book encourages thorough audience research to understand their desires and craft compelling headlines. ————— User Journey & Stages of Awareness: 1. The Copywriter’s Handbook: A Step-by-Step Guide To Writing Copy That Sells by Robert W. Bly • Bly discusses the buyer’s journey, which includes stages from awareness to consideration to decision, and tailoring your copy to each stage. 2. Tested Advertising Methods by John Caples • Caples focuses on understanding consumer psychology and doesn’t explicitly delineate stages. However, his methods imply adapting your headline based on the customer’s needs and desires, similar to awareness stages. 3. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath • The Heath brothers propose the “SUCCESs” model for creating compelling ideas, which indirectly relates to stages of awareness, with stages from grabbing attention to ensuring the idea’s longevity. 4. Advertising Headlines That Make You Rich by David Garfinkel • While not explicitly discussing stages, Garfinkel emphasizes understanding the target audience’s needs and pain points, analogous to recognizing different stages in the customer’s journey. 5. How to Write a Good Advertisement by Victor O. Schwab • Schwab refers to the concept of the reader’s interest, a form of awareness. He advocates for headlines that pique enough interest for readers to engage with the rest of the advertisement. 6. Breakthrough Advertising by Eugene M. Schwartz • Schwartz details the stages of market awareness, from completely unaware to most aware. He emphasizes tailoring your headline based on the audience’s level of awareness. 7. The Ultimate Sales Letter by Dan S. Kennedy • Kennedy doesn’t explicitly outline stages of awareness, but he emphasizes understanding the reader’s mindset, which could be likened to recognizing different stages of awareness. He suggests tailoring your sales letter, including the headline, based on this understanding. [TARGETLANGUAGE]