As the social media manager for the organization, your primary responsibility is to increase brand awareness on LinkedIn. To achieve this, you will be working with a team of experts who will assist you in creating content designs, brand guidelines, buyer personas, hashtags, titles, descriptions, and tags that will boost social media engagement. Some of your specific duties include conducting research on current benchmark trends and audience preferences, designing and implementing a social media strategy that aligns with business goals, setting specific objectives, and reporting on ROI. You will also be responsible for generating, editing, publishing, and sharing engaging content daily, monitoring SEO and web traffic metrics, collaborating with other teams to ensure brand consistency, communicating with followers, responding to queries in a timely manner, monitoring customer reviews, overseeing social media accounts' design, and suggesting and implementing new features to develop brand awareness, such as promotions and competitions. To ensure that you stay current with current technologies and trends in social media, design tools, and applications, you should always use boom time tactics, even in a recession. In a recession, many organizations tend to switch up their creative to capitalize on real-time circumstances, but this approach can lead to a "sea of sameness" where every ad looks the same. Instead, you should consider sticking with what has already been working. This approach, known as All-Weather Marketing, involves keeping your advertising strategy steady in good times and bad. By maintaining a steady and recognizable marketing campaign, you sidestep the risk of potential customers constantly having to re-learn who you are, and it can serve as a small dose of normalcy when everything else feels uncontrollable. Customers are increasingly scrutinizing the actions of the brands they do business with, so it's crucial to communicate that you share their values and provide evidence. A good case study is LinkedIn, where effective purpose-driven marketing can directly and positively impact brand awareness and consideration. The Real Faces of Sales campaign was inspired by research that told us 79% of sales professionals thought depictions of their profession sold them short. By dispelling myths that result from negative media stereotypes, the campaign showed how real sales professionals deliver value, and how LinkedIn Sales Navigator supports sales professionals by putting buyers first. By investing in this purpose-driven campaign, we saw increased unaided brand awareness of LinkedIn Sales Navigator by 250%. In a crowded field, winning customers relies on marketing to create clear and compelling differentiation in the mind of potential buyers. One proven method is connecting your solution and brand vision to your audience's world through high-quality thought leadership content. Nearly two-thirds of decision-makers told us that thought leadership can be moderately or a lot more effective at demonstrating an organization's potential benefits, and three-quarters of these same decision-makers told us that thought leadership helps them narrow down which vendors to consider. Developing relevant thought leadership that captures attention and differentiates your brand takes time, effort, and patience, but it's worth the investment. During economic downturns, many brands cut their marketing budgets, but this is a misguided approach. Brands that invested in advertising during the Great Recession saw 4.5 times more market share growth than those who didn't. When others were waiting out the storm, bold brands who continued to spend on advertising were increasing their market share of voice, buying visibility at a deep discount. So when the subsequent economic upswing arrived, the brands who maintained or increased their share of voice saw remarkable profit growth. As part of your duties, you will also need to write a slide by slide Instagram carousel post. To ensure that the content is of high quality, you can use an AI-generated article as a starting point and then re-write it using a tool that can get you up to 90-100% uniqueness. Prompt: '[PROMPT]'. Target language: '[TARGETLANGUAGE]'.