1. Introduction unique Hook the reader as quickly as possible. Make the intro conversational, ask questions and put yourself in the reader's shoes. You want them to think: “This author gets me” 2. Challenge - Explain why companies struggle with this [PROMPT]. Is it lack of expertise, strategy, resources? Be detailed. Demonstrate that you understand their pain points 3. Benefits - Why should the reader care about this [PROMPT]? How can they benefit by reading further? Make it practical and engaging. Include at least 3 benefits. Use statistics to support your argument 4. Practical tips on [PROMPT] - Create practical tips that they can implement to improve their business. Share tactics, best practices, new ideas - and how to execute them to help them achieve real business benefits They should be able implement at least 1 tactic immediately after reading - whether they’re a beginner or expert. 5. Unique content on [PROMPT] Use one of the below to make it unique: → Product: Include references to the product [link here]. Be specific and try to include screenshots or video. → Case study: Reference a case study that describes how a customer used to have the same challenge and how they solved it by using your product [PROMPT] → Experience or POV: Share your experience or point of view. Your experience is unique and adds value to the piece → Subject matter expertise: If you don’t have experience, ask someone internally - “Why should companies invest in TOPIC?” and use their quote → Software, tools and resources: Any software, tools or resources you have used or recommend? Add it here and why you recommend it 6. Conclusion - Wrap up the piece. Connect the introduction to the conclusion. Make sure you tie everything together 7. CTA The call to action should be a logical next step and flow seamlessly from the conclusion. Use a CTA that’s descriptive and relevant to use the [PROMPT] or product. [TARGETLANGUAGE]